Taking wellness digital with VIWELL

Background:

Viwell is a well-being solution designed to empower employees and support businesses in creating healthier, happier workplaces. With a focus on holistic wellness, the brand was ready to transition from offline experiences to an online solution that would empower both employees and employers.

Objective:

Transform the VIWELL website to be product-first, modifying the tone and voice and optimising the website user experience.

Approach:

• Conducted a thorough market analysis to identify target segments, market trends, and competitive landscape.

• Proposed adjustments to existing brand tone and voice to better reflect VIWELL's strengths as a well-being thought leader and its tech-first mission and unique selling proposition.

• Mapped out a modified information architecture to better support website performance and conversion.

Results:

• Provided a new website sitemap to support the build of a new product-focused website.

• Delivered new website copy that highlighted the brand's vision, mission and tech product solution.

• Provided SEO guidance and consultation to support the existing marketing team's organic content marketing efforts.

Conclusion:

Working on the VIWELL project was all about bringing their vision of well-being and innovation to life online. By creating a product-first website with a fresh tone and user-friendly structure, VIWELL is now set to shine as a leader in workplace wellness. With the updated copy, optimized site layout, and SEO guidance, they’re ready to connect with their audience, drive engagement, and keep making a real impact for businesses and employees alike.