The sweet start of WTRMLN Labs

Background:

WTRMLN LABS is a newly-established events and creative company based in Dubai, United Arab Emirates. They're multi-focused providing employee engagement, learning and development, CSR and creative services to businesses across the GCC region. WTRMLN LABS thrives on helping businesses tell their story in a way that truly connects with their audience.

With any new business, WTRMLN Labs needed support setting up its brand and essential marketing needs.

Objective:

To define WTRMLN Labs' brand identity and tone and voice, create its initial website information architecture and copywriting, as well as develop content for social media.

Approach:

• Conducted a thorough market analysis to identify target segments, market trends, and competitive landscape.

• Created a new brand identity that reflects WTRMLN Labs' values, mission, and unique selling proposition.

• Developed a social media strategy that includes content marketing and social media.

• Ideated initial email communication journey to build trust and enforce newly-established tone and voice.

Results:

• Delivered WTRMLN Labs' first robust website with information architecture and copywriting.

• Ideated initial social media strategy to establish WTRMLN Labs as an educational resource in multiple key areas.

• Provided initial marketing guidance and consultation to help the founders and team feel confident in taking the brand live.

Conclusion:

Starting a business can be challenging, so being able to support the WTRMLN Labs team figure out their initial brand identity and provide marketing guidance before launch was not only amazing but also a success. The brand identity and messaging helped position WTRMLN Labs as a leader in employee engagement, learning and development and CSR spaces, and as a friendly and strong new brand that potential clients can consider and trust. Overall, the project demonstrated the value of starting early with your marketing to build a solid foundation for both organic and paid growth.